Buying perfume on Black Friday
How to shop the sales without a bottle you regret
Black Friday is the week most people buy a full bottle of perfume they have never worn. A discount on the wrong scent is not a saving. A few habits make the difference between a bargain and a bottle at the back of the drawer.
Know what you love before the sale
Wear your shortlist in the weeks before: a 5 ml of each, three days apiece. By the time prices drop you will know exactly which bottle is worth buying, and which one only smelled good on a paper strip.
A discount on the wrong scent is not a saving
Buy from people you can trust
Deep discounts on the most wanted scents are where fakes hide. Buy full bottles from established retailers, and decants from sellers who tell you where their bottles come from and can trace each pour to its bottle.
Think in price per wear
A bottle you wear every day for a year costs very little per wear. A bargain you wear twice costs a fortune. Love first, price second.